[Remote] Salesforce CRM Email Marketing Specialist

Note The job is a remote job and is open to candidates in USA. Independence Pet Group is a corporate holding company managing a diverse portfolio of modern pet health brands and services. The Salesforce CRM Email Marketing Specialist will support the execution and optimization of the customer relationship management program, focusing on data-driven communications to enhance customer engagement and retention. Responsibilities • Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem • Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues • Build and refine customer segments to enable personalized communications • Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels • Build, test, and deploy campaigns, both manual and automated, ensuring flawless execution • Set up tagging, triggers, and basic automation within the CRM platform • Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager • Support A/B testing and post‑campaign analysis to identify areas for improvement • Maintain dashboards and weekly/monthly reporting • Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences • Support CRM needs for promotions, product launches, and key lifecycle moments • Assist in managing CRM platform updates, integrations, and troubleshooting • Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager Skills • Experience with Salesforce CRM or similar CRM platforms • Strong understanding of email marketing best practices • Ability to analyze data and generate insights • Experience with A/B testing and campaign optimization • Strong attention to detail and organizational skills • Excellent written and verbal communication skills • Ability to work collaboratively in a cross-functional team environment • Experience with data management and customer segmentation • Proficiency in Microsoft Excel or similar data analysis tools • Experience with SMS marketing • Familiarity with digital marketing channels • Knowledge of customer engagement strategies • Experience in the pet industry or related fields Benefits • Comprehensive full medical, dental and vision Insurance • Basic Life Insurance at no cost to the employee • Company paid short-term and long-term disability • 12 weeks of 100% paid Parental Leave • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • Retirement savings plan • Personal Paid Time Off • Paid holidays and company-wide Wellness Day off • Paid time off to volunteer at nonprofit organizations • Pet friendly office environment • Commuter Benefits • Group Pet Insurance • On the job training and skills development • Employee Assistance Program (EAP) Company Overview • Independence Pet Group is an integrated, full-stack pet insurance platform. It was founded in 2021, and is headquartered in Chicago, Illinois, USA, with a workforce of 501-1000 employees. Its website is https//www.independencepetgroup.com. Apply To This Job